This online campaign for Silk soy milk is a first to use deep linked annotations at YouTube to create interactive animation on a branded page. We created 10 different question and answer animation sequences addressing urban myths, each in a different style. Developing the style and stories for each was a very fun rapid process. The Silk Canada page can be found here or you can click on the image above to view two of the animated myths: Turkey and Shaving.

Eating turkey makes you sleepy?

Leo Burnett ran this Campaign for silk and it was a great collaboration. They sent us a list of myths, and we did a rough design and storyboard pass, went through a couple of revisions to come up with the final versions and animated everything. We also created stills for magazine print and online banner ads.

Just finishing up a batch of commercials for a Bank of America campaign. These spots came to us from Hill Holliday with the following constraints: keep it simple and primarily text driven. I worked directly out of the agencies Boston office for this one, which allowed for a lot of personal interaction.. this may just be the working model of the future.

We took the Hill Hollidays scripts and created these spots with an eye to simple clean visuals. I’m very happy with the end result, their minimalism is their strength.

Even smaller businesses have been called the spark plugs of our economy.

This is the second group of commercials we’ve done for the Game Show Network, the first being the World Winner Scrabble Cubes spot. We’ve taken these ads in a sixties pop-art inspired motion graphics direction which feels like a natural evolution of the 50s style of Scrabble Cubes.