This online campaign for Silk soy milk is a first to use deep linked annotations at YouTube to create interactive animation on a branded page. We created 10 different question and answer animation sequences addressing urban myths, each in a different style. Developing the style and stories for each was a very fun rapid process. The Silk Canada page can be found here or you can click on the image above to view two of the animated myths: Turkey and Shaving.

Eating turkey makes you sleepy?

Leo Burnett ran this Campaign for silk and it was a great collaboration. They sent us a list of myths, and we did a rough design and storyboard pass, went through a couple of revisions to come up with the final versions and animated everything. We also created stills for magazine print and online banner ads.

Ok. Are you ready for this? All Terrain Brain is a series of one-minute musical episodes focused on the topic of money and the entrepreneurial spirit for young kids. Featuring a cast of flash-animated minimalist characters and a collage aesthetic ATB encourages kids to follow their passion when it comes to thinking about work, money and income.

Entrepreneurs have panache! zing! style! moxy!

Putting this show together was a joy – combining a fun look, great client and wonderful crew of animators and designers. We produced 25 episodes of All Terrain Brain over the Summer of 2007 and provided extra material for the All Terrain Brain website and education support materials.

All Terrain Brain is used as an educational component in schools and is being aired by PBS stations.

'with my mind on my money and my money on my mind'

Production Team Credits:

Directed by: Nathaniel Akin
Production: Global Mechanic
Line Producer: Elizabeth Murray
Executive Producer: Matthew Charde
Senior Producer: Tina Oullette
Original Designs: Bruce Alcock
Title & Character Design: Paul Boyd
Storyboard Artists: Chez Battista & Steve Geeves
Animation: Elisa Chee, Scott Kiborn, Michael Mann, Geoff Rintoul, Leslie Rogers, Anik Rosenblum
Design & Art Department: Celest Brown, Tachi Jacobsen

For full ATB credits please see here.

Play scrabble online and be glamourous in a sassy sixties style.

This was one of those rare jobs where the client doesn’t have a specific idea in mind and they leave it up to us to write, design and produce the ad. We came up with the 50′s fashion theme as a way to tie into the nostalgia of this classic boardgame and I love the way the 2d animation and design works with the 3d cubes.

The 2d design and animation for this spot was done with a combination of flash, illustrator, photoshop and after effects. Bruce Alcock, Paul Boyd and Celest Brown all had a hand in the design.

credits:

Directed by: Nathaniel Akin
Production: Global Mechanic
Creative Director: Bruce Alcock
Producer: Matthew Charde
Animation: Nathaniel Akin, Celest Brown, Paul Boyd
Agency: Almighty

Random technical geekery: This was an interesting project because its the first time I’ve tried to do full 3d within after effects. I’ve always run into issues translating 3d camera moves from maya into aftereffects and was looking for a way around this which prompted us to buy the zaxwerks 3d invigorator plugin.

This plugin has some interesting potential for integrating full 3d into aep projects. Its mainly limited to static 3d objects, but it allows you to import meshes from maya as well as a few other 3d formats and control lighting and camera within after effects. Updating and previewing imported 3d objects is sluggish, particularly once you start adding lights, etc. – fortunately you can parent the objects to simple solid proxies enabling you to preview camera movement and animation quickly. Though its not perfect, the zaxwerks 3d plugin can be quite handy and I can definately see using it in the future, particularly for basic 3d projects when working with animators who are familiar with the aftereffects camera, but not any ‘full 3d’ software.

It's time to harvest the animation..

Click below to view the signal film:

Credits:

Directed by Nathaniel Akin & Bruce Alcock

Animators:
Chez Battista
Steve Hillman
Deb Dawson
Marv Newland
Cliff Saito
Paul Boyd
Ian Godfrey
Celest Brown
Nathaniel Akin
Scott Kiborn
Kenneth Myers
Pablo Gonzalez
Bruce Alcock

Ahh.... Puffy clouds, blue skies and flowers..

This ad for converse is pop-tastic and slightly psychedelic. Little colored dots swirl and bop in a cloudy sky and then bloom into a flower pattern forming a classic chuck taylor sneak. The design and animation on this spot was done by Celest Brown and is inspired by the fabric pattern on a pair of converse. This spot was produced at global mechanic along with the converse mandala commercial.

click below to view the spot:

credits:

Director: Nathaniel Akin
Design & Animation: Celest Brown
Agency: Butler Schine
Production: Global Mechanic

Quicktime version of the converse sky commercial here:

http://afterfx.net/video/sky