This identity package was created for the launch of New York based College Sports Television. For the original pitch I designed a world made out of sports gear including tennis ball hills, but apparently CSTV doesnt cover tennis so that was out. Instead we built these station ids around the #1 hand character and had it interacting with this semi-nostalgic sports world where sports trophies have a marching bands and the clouds are made out of volleyballs.
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