A simple shoe becomes a kaleidascopic extravaganza!

This commercial for converse chuck taylor shoes was created along with the converse sky ad. The approach was to play with swirling animated mandala patterns for this spot and I love the way it turned out. This ad was done in a hybrid stop-motion style and composited in After Effects. I shot several rotations of a couple pairs of converse and then remixed and recombined them into these mandala forms.

I used expressions to drive the patterns and just watching some of the footage preview as I was working on was a mesmerizing trip.

Quicktime version available here:
http://afterfx.net/video/mandala

Ahh.... Puffy clouds, blue skies and flowers..

This ad for converse is pop-tastic and slightly psychedelic. Little colored dots swirl and bop in a cloudy sky and then bloom into a flower pattern forming a classic chuck taylor sneak. The design and animation on this spot was done by Celest Brown and is inspired by the fabric pattern on a pair of converse. This spot was produced at global mechanic along with the converse mandala commercial.

click below to view the spot:

credits:

Director: Nathaniel Akin
Design & Animation: Celest Brown
Agency: Butler Schine
Production: Global Mechanic

Quicktime version of the converse sky commercial here:

http://afterfx.net/video/sky