filmblender

This Bell Mobility ad features the return of JT & Carl, who originally showed up in the tv@work commercial. This version of Cheeta is the directors cut, which includes a rivulet of flourescent green toxic waste in the lab. For some reason Bell didn’t want to be associated with toxic waste.

This commercial compares the speed of Bell Mobility and Rogers cellular network speed, which made Rogers so unhappy they sued BCE claiming

“The Cheetah & Hare ad disparages denigrates, discredits, tarnishes, diminishes and otherwise depreciates the value of the goodwill associated with the Rogers trademarks and Rogers brand. Rogers is symbolically devoured, choked on and then spat out by Bell,”

The full story is on cbc.ca

View the bell mobility cheetah commercial here:

• view more: Cheetah – Bell Mobility vs. Rogers

These two 15 second spots were for a Sympatico holiday promotion, these were the first Bell commercials that we worked with Cossette as the agency, and the first BCE ads in the pixel campaign that were not for the Mobility brand.

There are some nice little touches in these ads – I like the gelatinous turkey action as its being stuffed and the spray of walnut shells accompanied by little electrical crackles when it gets crushed in the laptop.

view these two commercials here:

• view more: Turkey and Walnuts

What says Christmas more than four unemployed drunken malcontent reindeer sitting in a cafe bitching about ‘the system’? Go ahead and find me a more festive holiday-oriented theme than that, I dare you.

We went through several design revisions for our raindeer – we’d already developed a standard design guide for human characters, but anthropomorphic animal characters added another layer of interesting design challenges. They had to look a bit grumpy and burnt out, but not too drunk.

This was one of those scripts that come in that are just right. There were very few changes from the original script for this one, though we did spend a bit of time making the glow on Rudolph’s red nose just right.

view the Bell Mobility Remaindeers commercial here:

• view more: Remaindeers

We did several holiday tv commercials for the bell pixel campaign, this one features the Ghost of Christmas Past looking a bit like Don Johnson from Miami Vice sporting an old style brick-phone.

Ah.. brickphones. ..Those old brick phones were indestructible, but alas they dont include all the things we want in a phone these days: mp3 players, television, email, vibrating massage.. oh and portability.

view the Bell Ghost of Christmas Past pixel ad here:

• view more: Ghost of Christmas Past

This commercial for Bell Mobility and their ‘tv on your celphone‘ service shows just a few of the dangers of using your mobile phone as a television set while at the office.

This commercial started out as a pitch. In the fall of 2005 Bell canada’s advertising campaign used mostly stock images and lacked strong branding consistency. Bell started losing some of the brand name recognition they had built up during the first pixel ad campaign, particularly in the west.

This spot kicked off the return of pixel art advertising for Bell, but this time they decided to use this style for all of their branding rather than just the youth brand. All of a sudden Bell was using our pixel style ads for ther Mobility, ExpressVU & Sympatico brands. This made us very busy over the fall and winter, with campaigns for TV, newspaper and magazine ads that all had to be designed in this pixel style. We worked with two agencies on this campaign: Rethink in Vancouver and Cossette in Toronto.

to watch the ad click below:

• view more: TV at Work – Bell Mobility