filmblender

This is another animated waffle ad for the Kellogg Eggo campaign, but this one has a catchy cheer. I did some heavy photoshop retouching on the cinnamon bun that introduces this spot. We got about a hundred freshly baked cinnamon and shot tonnes of still photos from a bunch of different angles so we could pick just the right one, but you wouldn’t believe how bad a close-up photo of an actual cinnamon bun can look.

The studio smelled incredibly good that day.

For the cinnamon mini-rolls we had to come up with a graphic animated representation of brown sugar and cinnamon sparkles – I really like the way these turned out.

You can view this spot here:

Credits:

Director: Nathaniel Akin
Studio: Global Mechanic
Producer: Tina Oullette
Animation: Nathaniel Akin & Ian Godfrey
Agency: Leo Burnett Canada

Quicktime Version available here:
http://afterfx.net/video/cheerleader