- Three soccer players attempt to escape from a mobile phone
The Great Escape. This Bell Mobility commercial for ‘games on your cel phone’ shows three animated soccer players trying to escape from a mobile phone.
This was the first of many pixel style TV ads I directed for a national Bell Canada campaign. This spot was produced at Global Mechanic with key design work by Toke Nygaard of Cuban Council.
This was the first bell mobility ad that we used stop motion photography of an actual mobile phone for the end tag – in earlier spots we used a CG Maya model I roughed in, with finishing and final rendering done by The Embassy. We needed to be able to give ourselves the ability to use a variety of specific models of cell phones on future spots, so we put together a simple lighting rig and used the matte trick to shoot the phone closing frame sequence.
The Great Escape showed at the Ottawa Animation festival in 2004, along with my Kitikat station ids for the Nicktoons cartoon channel. You can view the ad here:
Credits:
Directed by: Nathaniel Akin
Studio: Global Mechanic
Producer: Elizabeth Murray
Animation: Mark Cutler, Cesare Battista
Design: Toke Nygaard
Agency: Rethink Advertising
Quicktime Version Available here:
http://afterfx.net/video/the-great-escape