Hey! Come Back! I'm not going to eat you, I just want to play!
This was the first tv commercial I directed for the Kelloggs Eggo waffle advertising campaign: a blueberry flavor Eggo waffle chases a herd of blueberries across the screen -he just wants to play! I’ve done a few ads for this campaign now and we do each one the same way: first we take photographs of a toasted waffle from several angles, and then we attach arms and legs and make ‘em move.
Leo Burnett is the agency that writes these ads for Kelloggs. I love the amount of character that shines through in these spots even though the characters don’t have any facial features. Everything has to be communicated through body language which is an interesting challenge for an animator.
view the commercial here:
Credits:
Directed by: Nathaniel Akin
Studio: Global Mechanic
Producer: Tina Oullette
Animation: Nathaniel Akin & Ian Godfrey
Agency: Leo Burnett Canada
Quicktime version here:
http://afterfx.net/video/the-chase