This online campaign for Silk soy milk is a first to use deep linked annotations at YouTube to create interactive animation on a branded page. We created 10 different question and answer animation sequences addressing urban myths, each in a different style. Developing the style and stories for each was a very fun rapid process. The Silk Canada page can be found here or you can click on the image above to view two of the animated myths: Turkey and Shaving.
Eating turkey makes you sleepy?
Leo Burnett ran this Campaign for silk and it was a great collaboration. They sent us a list of myths, and we did a rough design and storyboard pass, went through a couple of revisions to come up with the final versions and animated everything. We also created stills for magazine print and online banner ads.