Which is faster, a rabbit or a cheetah?
This Bell Mobility ad features the return of JT & Carl, who originally showed up in the tv@work commercial. This version of Cheeta is the directors cut, which includes a rivulet of flourescent green toxic waste in the lab. For some reason Bell didn’t want to be associated with toxic waste.
This commercial compares the speed of Bell Mobility and Rogers cellular network speed, which made Rogers so unhappy they sued BCE claiming
“The Cheetah & Hare ad disparages denigrates, discredits, tarnishes, diminishes and otherwise depreciates the value of the goodwill associated with the Rogers trademarks and Rogers brand. Rogers is symbolically devoured, choked on and then spat out by Bell,”
The full story is on cbc.ca
View the bell mobility cheetah commercial here:
Credits:
Director: Nathaniel Akin
Studio: Global Mechanic
Producer: Elizabeth Murray
Animation: Cesare Battista
Design: Toke Nygaard
Agency: Rethink Advertising
Quicktime version available here:
http://afterfx.net/video/cheetah
on March 4th, 2009 at 7:45 pm
HA HA HA HA HA don’t believe anything you see or hear about Bell LOW speed. I signed up for a 3G connection for my internet and found it to be just slightly faster than the dial up connection I had in the fist place but they chared me $3000 DOLLARS FOR 4 MONTHS INTERNET. Go ahead people, sign up, it’s like a second mortgage. enjoy