Dad... Why do the people on TV looks so much smoother that us?
This was the last commercial we produced for the Bell pixel campaign – I like the self-referential script on this one. This ad was actually produced in HD format, and it was quite a treat to see those giant blocky pixels in crispy clear HD. You might not think that HD would improve the look of low res pixel animation, but seeing the designs sharp is much more like viewing them on a computer monitor – its ultra-mega-pixelicious!
Bell Canada moved on to advertising with the beavers frank and gordon after this and having just dropped them are currently in a transition to a new campaign.. Farewell pixel people, it was fun!
click below to watch the HD people ad here:
Credits:
Director: Nathaniel Akin
Studio: Global Mechanic
Producer: Elizabeth Murray
Animation: Paul Boyd
Design: Toke Nygaard
Agency: Cossette Communications
View Quicktime version here:
http://afterfx.net/video/hdtv-people