Just finishing up a batch of commercials for a Bank of America campaign. These spots came to us from Hill Holliday with the following constraints: keep it simple and primarily text driven. I worked directly out of the agencies Boston office for this one, which allowed for a lot of personal interaction.. this may just be the working model of the future.
We took the Hill Hollidays scripts and created these spots with an eye to simple clean visuals. I’m very happy with the end result, their minimalism is their strength.
Even smaller businesses have been called the spark plugs of our economy.
Comment?