filmblender

A simple shoe becomes a kaleidascopic extravaganza!

This commercial for converse chuck taylor shoes was created along with the converse sky ad. The approach was to play with swirling animated mandala patterns for this spot and I love the way it turned out. This ad was done in a hybrid stop-motion style and composited in After Effects. I shot several rotations of a couple pairs of converse and then remixed and recombined them into these mandala forms.

I used expressions to drive the patterns and just watching some of the footage preview as I was working on was a mesmerizing trip.

• view more: Converse Mandala

Ahh.... Puffy clouds, blue skies and flowers..

This ad for converse is pop-tastic and slightly psychedelic. Little colored dots swirl and bop in a cloudy sky and then bloom into a flower pattern forming a classic chuck taylor sneak. The design and animation on this spot was done by Celest Brown and is inspired by the fabric pattern on a pair of converse. This spot was produced at global mechanic along with the converse mandala commercial.

click below to view the spot:

• view more: Converse Sky

Dad... Why do the people on TV looks so much smoother that us?

This was the last commercial we produced for the Bell pixel campaign – I like the self-referential script on this one. This ad was actually produced in HD format, and it was quite a treat to see those giant blocky pixels in crispy clear HD. You might not think that HD would improve the look of low res pixel animation, but seeing the designs sharp is much more like viewing them on a computer monitor – its ultra-mega-pixelicious!

Bell Canada moved on to advertising with the beavers frank and gordon after this and having just dropped them are currently in a transition to a new campaign.. Farewell pixel people, it was fun!

click below to watch the HD people ad here:

• view more: HD People

..are you ready to ROCK!?!

Finally an ad that blends hair metal rock bands and looney tunes style impact with the ground! This ad also features the samsung a920 jive phone and encourages you to download music directly to your cell phone. I love the classic rock band stylings in this spot, and the dazed single focused obsession with being ready to rock. Nice impact with the amp and drums too!

view the air band commercial here:

• view more: Air Band

..are we merely watching shadows on a cave wall?

This Olympic theme spot for bell mobility goes way way back to when men wore togas and the Pegasus ran free. Featuring the Samsung a920 (aka ‘the jive’ phone) this ad also introduces us to the predecessor of our modern luge competition: sliding down an icy hill on an old shield.

This one was also a Bessie award winner. I believe we were simultaneously working on about 9 different pixel ads for Bell at this time, and this commercial was a finalist in the 2006 best single spot category, winning Bessie craft awards for writing, art direction and animation. Yay us!

view the bell greeks olympic ad here:

• view more: Greeks