This identity package was created for the launch of New York based College Sports Television. For the original pitch I designed a world made out of sports gear including tennis ball hills, but apparently CSTV doesnt cover tennis so that was out. Instead we built these station ids around the #1 hand character and had it interacting with this semi-nostalgic sports world where sports trophies have a marching bands and the clouds are made out of volleyballs.
Hey! Come Back! I'm not going to eat you, I just want to play!
This was the first tv commercial I directed for the Kelloggs Eggo waffle advertising campaign: a blueberry flavor Eggo waffle chases a herd of blueberries across the screen -he just wants to play! I’ve done a few ads for this campaign now and we do each one the same way: first we take photographs of a toasted waffle from several angles, and then we attach arms and legs and make ‘em move.
Leo Burnett is the agency that writes these ads for Kelloggs. I love the amount of character that shines through in these spots even though the characters don’t have any facial features. Everything has to be communicated through body language which is an interesting challenge for an animator.
view the commercial here:
..along came a spider to play mobile phone based video games..
view the commercial here:
The happiest customers in all of happy-land!
Another pixel ad, this one an unrelentingly upbeat musical! I’m not a fan of the musical format, but this ad is such sickly sweet over the top ridiculousness that it’s become one of my favorites. They played this commercial on heavy rotation during the stanley cup playoffs and the thought of this absurdly odd fey musical spot interupting the hockey game cracks me up.
The original script for this spot featured the line ‘like being pals with gandi’ and called for a scene where gandi and the main character play frisbee, but somebody thought this would be offensive for some reason and had it replaced with the line ‘like finding my long lost pappy’, which come to think of it rhymes a lot better with ‘oh what a day to be happy’ so its probably for the best.
view the commercial in all its musical glory by simply clicking below!
You wouldn't put preservatives in your beer would you?
This commercial for Samuel Adams Boston Lager was a blast to make – I used a range of 50′s ephemera; images from catalogs, magazines, etc. reworking, recombining and collaging the elements in Photoshop.
The 2 dimensional source material was then given extra depth and dimension by creating layers that stretch into z-space.. Essentially it’s two-and-a-half dimensional. Characters can turn slightly and appear fully three dimensional, but from a full side view you can see that they are made up completely of flat layers.
The sound was finished at Wayne Kozaks studio in Vancouver – they gave us just the right sound and found us just the right voice-over talent. Cheers Wayne!
View the full commercial here:
